Use case

A CRM That Stays Clean Without Anyone Touching It.

Duplicates, decay, and missing fields quietly break your reporting and burn your sender reputation. We build the automation that keeps records accurate on their own.

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The problem

B2B contact data decays at roughly 30% a year (Gartner). Left alone, a CRM fills with duplicates and dead records, reporting drifts from reality, and bad addresses drag down deliverability.

What we build

Automated deduplication.

Continuous enrichment on a schedule.

Field standardization and validation.

Data-governance rules that hold at scale.

Unified, trustworthy reporting.

How it works

Dedupe

The system dedupes existing records.

Enrich on schedule

It enriches and re-validates on a schedule.

Standardize

It standardizes fields and enforces governance.

Report

It surfaces clean dashboards you can trust.

What you can expect

Accurate reporting, far less manual cleanup, and better deliverability.

Built on

Clay

n8n

HubSpot

Salesforce

Frequently asked questions

It is a set of workflows that keep your CRM accurate without manual effort. We build automated deduplication, scheduled enrichment through tools like Clay, field standardization and validation rules, and governance that stops bad data at the point of entry. Instead of a one-time cleanup that decays within months, the system runs continuously in HubSpot or Salesforce, so reports stay trustworthy and reps stop working stale records.

Because B2B data decays on its own. Gartner estimates roughly 30 percent of B2B data goes stale each year as people change jobs, companies rebrand, and reps enter records inconsistently. A one-time cleanup fixes today's snapshot but does nothing about tomorrow's decay. That is why we pair the initial cleanup with scheduled enrichment, dedupe rules, and validation that run on autopilot through n8n and Clay, so the database stays clean between quarters.

We scope it by engagement type rather than a flat fee. A pilot covers one CRM object or problem area, like deduplicating contacts, so you can see results before committing. A full build covers the complete system: dedupe, enrichment, validation, and governance across HubSpot or Salesforce. A partnership adds ongoing monitoring and iteration. Pricing depends on record volume and how tangled the data is, so book a 30-minute GTM audit for a scoped quote.

A pilot typically lands in weeks, not months. The first pass usually covers an audit of your current data, deduplication of the worst offenders, and the first automated workflows. A full build takes longer because enrichment schedules, validation rules, and governance need testing against real records before they run unattended. Timelines depend on database size and how many tools touch your CRM, which is exactly what we scope up front.

You do. Everything we build lives in your accounts: your CRM, your Clay workspace, your n8n instance, your enrichment subscriptions. Nothing routes through infrastructure we control, so there is no dependency to unwind if we part ways. Before handoff we document every workflow, dedupe rule, and governance policy in plain language, then walk your team through how each piece runs. If it breaks a year later, your team can fix it or hand the docs to anyone.