Use case

Every Inbound Lead Enriched, Scored, and Routed in Under Five Minutes.

A buyer who finally raises a hand will not wait. We build routing that enriches and assigns each lead in seconds, with full context for the rep.

Book a 30-Minute GTM Audit How we work

The problem

Inbound leads sit in a queue while interest cools, reps get no context, and the fastest competitor wins the meeting.

What we build

Instant enrichment on form submission.

Fit and intent scoring.

Routing rules that assign to the right rep.

Slack and CRM alerts with full context.

How it works

Form submit

A lead submits a form.

Enrich and score

The system enriches and scores it in seconds.

Route

It routes to the right rep by territory, segment, or round-robin.

Alert and track

The rep gets an alert with context, and the response SLA is tracked.

What you can expect

More meetings from the same inbound volume, and no lead left waiting.

Built on

Clay

RB2B

n8n

HubSpot

Salesforce

Slack

Frequently asked questions

Inbound lead routing is the workflow that runs the moment someone fills out a form on your site. The lead gets enriched with firmographic and contact data, scored for fit and intent, then assigned to the right rep by territory, segment, or round robin. We build it with Clay for enrichment, n8n for the routing logic, and alerts in Slack and your CRM so the rep replies while interest is still warm.

Native CRM assignment rules can pass a record to a rep, but they route on whatever the form captured, which is often just a name and an email. We enrich the lead first with Clay, so routing decisions use real data: company size, industry, buying signals. Reps get a Slack alert with that context attached, and SLA tracking flags any lead that sits. The goal is every lead enriched, scored, and routed in under five minutes.

We price by scope and work three ways: a pilot, where we build routing for one form or segment so you can see it working before committing; a full build covering enrichment, scoring, routing rules, alerts, and SLA tracking across your whole inbound motion; or an ongoing partnership where we run and improve the system. The right starting point depends on your volume, so book a 30-minute GTM audit for a scoped quote.

A pilot typically lands in weeks, not months. Most of the early work is mapping your current lead flow: which forms exist, who should own which segments, and what your CRM already stores. Once that is clear, the enrichment and routing build itself moves quickly because we work with proven components in Clay and n8n rather than custom software. A full rollout across every inbound channel takes longer, and we scope that timeline up front.

You own everything. The workflows live in your accounts: your Clay workspace, your n8n instance, your HubSpot or Salesforce, your Slack. Lead data never sits in a system we control. When an engagement ends, we document how every routing rule, scoring model, and alert works, then walk your team through running it. Nothing is locked behind our access, and you can change or extend the system without us.